Norvic Philatelics

Business and Consumer Smilers 2010: Miniature Sheet - 26 January 2010

In response to many suggestions, Royal Mail has extended the 'Smilers' range of stamps with 10 new designs.  To introduce these to collectors they are being issued in a single miniature sheet and a generic sheet.  

Among the most popular occasions for sending greetings are birthdays so there are two new 1st class designs illustrating a birthday cake and a gift.   And to extend the service to cover overseas greetings, Royal Mail have included two new airmail
values for Europe and Worldwide, which explored a generic ‘hello’ and greeting concept.  These will be available for personalisation in Royal Mail's (Consumer) Smilers Service.

Following research with philatelic business customers Royal Mail selected six new subjects to extend this service into the key thematic areas of rail transport, vehicle transport, air travel, sea travel, royalty and remembrance.  These will not be available in the personalised service, and will only be available for the production of Business Customised Sheets, such as those produced for Stampex.

New Smilers Stamp Miniature sheet.
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Generic smilers sheet for new 2010 stamps. Generic Sheet.

Click on the image for a larger one.

The sheet consists of 8 x 1st class stamps and two 20gr airmail stamps, one for the European rate (currently 56p) and one for the rest of the world (90p) for a total face value of £4.58.   It is our understanding that only the four Greetings stamps on the right of the sheet will be available for the Personalised (Consumer) service, whilst the remaining six will be available only for use in Business Customised Sheets.  The Personalised sheets will be self-adhesive only, but self-adhesive and normally-gummed Business Sheets may be produced.   

The generic sheet is self-adhesive, which means that the self-adhesive stamps will probably not be separately listed in mainstream catalogues because they are only available in sheets sold above face value.  This is in line with the similar self-adhesive flag stamps used in the Castles of England, Wales and Scotland which had previously been issued with conventional gum in the 'Celebrating...' miniature sheets.    

Technical details:
The miniature sheet and generic sheet will be printed by Cartor Security Print in lithography. Dimensions: 123mm x 70mm, stamps are 20 x 24mm.  Designs: Seal and Crown - Hat Trick; Transport - Andrew Davidson; Cake & Parcel - Annabel Wright; Europe and Worldwide - Lucy Davey.

All stamp and postmark images are copyright 2010, Royal Mail.

Products available
Miniature sheet - mint or vfu

Sheet on PO FDC with any available postmark  

Generic Sheet mint

Set from Generic Sheet on PO FDCs

Set of 11 Stamp Cards 

Presentation Pack 

Special Postmarks available on the day of this issue will be shown here others will be added as they are announced.
These images may not be to scale.
Tallents House Postmark with text as below. Happy Valley postmark showing bird carrying letter. Happy Valley non-pictorial official postmark. London postmark showing Union Flag. London postmark showing a Crown.
Ref FD103 - Official Bureau postmark, From Me to You Ref FD104
Happy Valley, Malvern, official first day of issue postmark
Ref FD104NP
Happy Valley, Malvern, non-pictorial official first day of issue postmark
Ref L11596  - London WC Ref L11597 - London SW1
London postmark showing vintage car. Croydon postmark showing early aircraft. postmark showing a crown. postmark showing steam locomotive. postmark showing train boat and plane.
Ref L11598 - London W2 Ref L11600 - Croydon
Ref M11601 Crown Street Birmingham Ref M11602 - Derby Ref N11603 - Liverpool

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If you have any questions about these stamps or wish to purchase any, please email us.

This page updated 12 January 2010

2010 stamp issues
Visit our online shop!
7 Classic Album Covers
7 Olympic Games retail book 1
26 Business & Customised Smilers MS
2 Girl Guide Centenary
25 350th ann of the Royal Society
25 Olympic Games retail book 2
1 Castles of Wales
11 Battersea Dogs & Cats Home
23 House of Stewart
30 Machin & Country Definitives
30 Festival of Stamps retail advertising book
13 Endangered Mammals
6 Accession of George V*
8 The King's Stamps* &
London 2010 Souvenirs *
Britain Alone (1940)*
* London 2010 Festival of Stamps issues
18 Halley's Comet Commemorative Sheet
15 House of Stuart
15 Endangered Mammals Retail Booklet
8 British Grand Prix Commemorative Sheet
Olympics & Paralympics II
& Olympic Games retail book 3

10 London Eye Commemorative Sheet
19 Great British Railways I
19 Retail booklets: 12x2nd, 6x1st
15 Battle of Britain - Spitfire Generic Sheet & Retail booklet
16 Medical Breakthroughs
17 Faststamps: Bird pictorials
12 Children's Books
12 Olympic Games retail book 4
26 Special Delivery Machins
28 Remembrance: the National Arboretum
2 Christmas - Wallace & Gromit

2009 programme


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Norvic Philatelics, PO Box 119, Dereham, NR20 3YN, GB. -- UK Phone: 08450 090939 -- Skype:ian.billings-norvic

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